MGH Institute of Health Professions

To boost enrollment, MGH Institute of Health Professions partnered with Collegis to improve inquiry conversions on key program pages. The goal: a 50% lift in RFI conversion rate within six months by refining content structure and optimizing for mobile and desktop users.

Worked with MGH Institute of Health Professions to redesign program pages based on market research, competitor analysis, and conversion optimization best practices. Led creative direction and messaging strategy, resulting in page templates rolled out across three key programs. Within weeks, conversion rates more than doubled—one program jumping from 2.57% to 9.21%.

Partner feedback: “The results are simply outstanding and we should consider this not just a win, but a BIG WIN.” —Brad Frank, Interim Chief Enrollment Marketing Officer

View the process: mobile and desktop wireframes | ABSN published page