Freelance Designer and Art Director

BKrueger Creative | 2025–Present
Bell Museum, University of Minnesota | “Wild Beauty” exhibition
Designed the identity system and executed exhibit graphics, including wall graphics and interactive activities. On display until January 2027.

Both/&, and MK2 Media | Brand Identity Systems
Guided new business owners through brand creation and positioning. Built unique logo and identity systems, website designs, and presentation templates.

Associate Creative Director

Collegis Education | 2022–2025
Led teams designated for 15 higher education partnerships focused on marketing for enrollment growth. Set up briefs, art direction for client campaigns, and optimized creative against enrollment KPIs. Presented concepts and rationale directly to clients to earn trust. Managed and mentored the growth and talent of designers and writers reporting to me.

Directed an omnichannel campaign to solve for awareness gaps spanning paid social, interactive display, Spotify audio, YouTube video, landing pages, and digital OOH shown at Austin–Bergstrom International Airport, holding one visual system together across every format. 

Led partner-collaborated assessments with a major New England health institution that produced new messaging and a set of creative templates; the new work was praised by the client’s Interim CMO and outperformed prior conversion rates, with placements rising from 2.57% to 9.21%.

Created a brand positioning framework to help emphasize a unique outcomes-focused branch of a major liberal arts University in Ohio. 

Art Director / Sr. Art Director

Collegis Education | 2018–2022 
Established and maintained campaign art direction for 18 higher education partners across digital, social, print and web.

Guided UX and landing-page design for conversion, working from performance data with media and analytics teams.

Focused on streamlining the UX design process, reducing team design hours by 15%. 

Graphic Designer

Collegis Education | 2014–2018
Accomplishments recognized through company “Rising Star” (2014) and “Innovator of the Year” (2015) awards. Consistently pushed the scale and efficiency of creative solutions and executed design, illustration, and UX solutions within narrow deadlines.

Additional Experience

Freelance Design
Trylon Microcinema | Poster illustration and design for a variety of special showings, including the Alfred Hitchcock Festival.
Haase Woodcrafts | Logo creation for artisan woodworking brand.
Kalamazoo Vending | Logo creation for Michigan vending company.
Jean Bean Soup | Brand identity, packaging and style guide for Wisconsin-based consumer packaged goods.