Saint Louis University

Saint Louis University's Brewing Science Certificate is an innovative program in collaboration with the St. Louis Brewers Heritage Foundation, created to educate the next generation of St. Louis beer makers. The Certificate offers students exceptional access to industry experts, drawing instructors from, and incorporating site visits to more than 70 local breweries in the region. A quick opportunity presented itself to create a booth for the 2022 Craft Brewers Conference in Minneapolis—the largest craft brewing industry gathering in the U.S., serving as the premier annual event for leaders and professionals.

The marketing goals for SLU are to increase brand awareness and engagement, be a visible member of the community, and establish the SLU brewing certificate as the authority in craft brewing education. Additional promotion of the SLU Cannabis Certificate was incorporated with the significant rise of interest in THC beverages from breweries.

With an attendance of over 10,000, the experience was designed to stand out and facilitate conversations with industry leaders looking to upskill their staff. The campaign theme of a “SLU Crafted” education elevated the prestige and quality of SLU and its programs. Items were also designed with built-in flexibility, so that all materials could be used for future events. Assets included industry magazine print ad placements, snacks, t-shirts, backdrops, banners, a combination of digital signage, informational video and trivia, as well as handouts for attendees.