St. Edward’s University

Position a university known for its undergraduate programs as a premier choice for graduate-level degrees.

For graduate audiences, St. Edward’s University is relatively new in a highly competitive market. After assessing the collected survey data and messaging, our focus was to build awareness and strong value for the programs. Through message maps and a full-funnel plan, we were able to connect the career-ready value of St. Edward’s University grad programs with Austin’s renowned growth as an international business hub.

We placed digital out-of-home ads at the Austin-Bergstrom International Airport to inspire prospects with the opportunities in Austin. Additional web ads (FB/IG, Spotify, YouTube) bridge the messaging to a customized landing page.